Content

Data Protection Notice

Below you will find the data protection information for the martinhofer.com website.

Martin Hofer expressly guarantees compliance with the regulations on Swiss data protection. Martin Hofer undertakes to ensure state-of-the-art security for systems, programs, etc., which he owns and over which he has influence. Martin Hofer secures the website and associated systems by appropriate technical and organizational measures against loss, destruction, access, modification or dissemination of your data by unauthorized persons.
Martin Hofer undertakes not to pass on data about users to third parties who have nothing to do with the fulfilment of a contract. Martin Hofer may disclose personal data to authorities in Germany and abroad in the context of civil, administrative and criminal proceedings, provided that there is a final and enforceable judgment, an order or a legal obligation. Processes on the system and traffic boundary data are logged by Martin Hofer or the third-party providers and stored to the extent permitted by law and for the statutory period.

The person responsible for data processing via this website is:

Martin Hofer
Meisenrain 39
CH-8044 Gockhausen

Our data protection officer is

Martin Hofer
Meisenrain 39
CH-8044 Gockhausen

If you wish to assert your rights under data protection or if you have any questions regarding the use, collection or processing of your personal data, please contact: datenschutz@martinhofer.com

Security and protection of your personal data
We consider it our primary task to maintain the confidentiality of the personal data you provide and to protect it from unauthorized access.

As a company under private law, we are subject to the provisions of the Swiss Data Protection Act (DSG). We have taken technical and organizational measures to ensure that the regulations on data protection are observed both by us and by our external service providers.

Definitions
The legislator requires that personal data be processed in good faith and proportionately. In order to ensure this, we inform you about the individual legal definitions that are also used in this data protection notice:

(1) Personal data must be processed lawfully.

(2) Processing shall be carried out in good faith and proportionate.

(3) Personal data may only be obtained for a specific purpose that is recognizable to the data subject; they may only be edited in such a way that it is compatible with that purpose.

(4) They will be destroyed or anonymized as soon as they are no longer required for the purpose of processing.

(5) Anyone who processes personal data must ensure that it is correct. He or she must take all reasonable measures to rectify, delete or destroy any data that is inaccurate or incomplete in relation to the purpose for which it was obtained or processed. The adequacy of the measures depends in particular on the type and scope of the processing and the risk that the processing entails for the personality or fundamental rights of the data subjects.

(6) Where the consent of the data subject is required, such consent shall be valid only if it is given voluntarily for one or more specific processing operations after appropriate information.

(7) Explicit consent must be given for:
a. the processing of particularly sensitive personal data;
b. high-risk profiling by a private individual; or
c. profiling by a federal body

Information on the collection of personal data
In the following, we inform you about the collection of personal data when using our website. Personal data is e.g. name, address, e-mail addresses, user behavior.

Collection of personal data when visiting our website
If you use the website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security:

– IP address
– Date and time of the request
– Zeitzonendifferenz zur Greenwich Mean Time (GMT)
– Content of the request (specific page)
– Zugriffsstatus/HTTP-Statuscode
– Amount of data transferred in each case
– Website from which the request originates
– Browser
– Operating system and its interface
– Language and version of the browser software

After a technical evaluation, this data will be deleted immediately. This data collection serves to protect our data in the context of the pursuit of a correct presentation of our website offer, as well as in the sense of security and confidentiality.

Cookie Consent Tool

We use the cookie consent tool Cookiebot from the provider Usercentrics from Denmark to obtain effective user consent for cookies and cookie-based applications that require consent.

By integrating this consent tool, users are shown a banner when they visit the page, in which consent can be given for certain cookies and/or cookie-based applications by ticking the box. In doing so, the tool blocks the setting of all cookies requiring consent until the respective user gives corresponding consent by ticking the box. This ensures that such cookies are only set on your respective device if you have given your consent. In order for the cookie consent tool to be able to clearly assign page views to individual users and to individually record, log and store the consent settings you have made for a session, certain user information (including the IP address) is collected by the cookie consent tool when you visit our website, transmitted to the server of the provider of the cookie consent tool and stored there. This data is disclosed in accordance with Art. 45c lit. b of the Swiss Telecommunications Act (hereinafter referred to as TCA). As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

By using our website, information (e.g. IP address) may be accessed or information (e.g. cookies) may be stored in your terminal equipment. This access or storage may be associated with further processing of personal data within the meaning of the DPA.

Use of cookies

In addition to the aforementioned data, cookies or similar technologies such as pixels (hereinafter generally referred to as "cookies") are used on your computer when you use and visit our website. Cookies are either small databases that are stored by your browser on your device to store certain information, or image files such as pixels. The next time you visit our website with the same device, the information stored in cookies will subsequently be sent back either to our website ("first party cookie") or to another website to which the cookie belongs ("third party cookie").
Through the stored and returned information, the respective website recognizes that you have already accessed and visited it with the browser of your device. We use this information to be able to optimally design and display the website according to your preferences. Only the cookie itself is identified on your device. Any further storage of personal data will only take place with your express consent or if this is absolutely necessary in order to be able to use the service offered and accessed by you accordingly.
This website uses the following types of cookies, the scope and functionality of which are explained below:

• Strictly necessary cookies (type a)
• Functional and performance cookies (type b)
• Cookies requiring consent (type c)

Strictly necessary cookies (type a)
Absolutely necessary cookies ensure functions without which you cannot use our websites as intended. These cookies are used exclusively by us and are therefore first party cookies. This means that all information stored in the cookies is fed back to our website.
Absolutely necessary cookies are used, for example, to ensure that you, as a registered user, always remain logged in when accessing various subpages of our website and thus do not have to re-enter your login data each time you visit a new page.
The use of absolutely necessary cookies on our website is possible without your consent. For this reason, absolutely necessary cookies cannot be deactivated or activated individually. However, you have the option of generally deactivating cookies in your browser at any time (see below).

Functional and performance cookies (type b)
Functional cookies enable our website to store information that has already been provided (such as registered name or language selection) and to offer you improved and more personal functions based on this. These cookies only collect and store anonymized information so that they cannot track your movements on other websites.
Performance cookies collect information about how our websites are used in order to improve their attractiveness, content and functionality. These cookies help us to determine, for example, whether and which subpages of our website are visited and which content users are particularly interested in. In detail, we record in particular the number of accesses to a page, the number of subpages accessed, the time spent on our website, the order of the pages visited, which search terms led you to us, the country, the region and, if applicable, the city from which access is made, as well as the proportion of mobile devices that access our websites. We also record movements, "clicks" and scrolling with the computer mouse in order to understand which areas of our website are of particular interest to users. As a result, we can tailor the content of our website more specifically to the needs of our users and optimize our offer. The IP address of your computer, which is transmitted for technical reasons, is automatically anonymized and does not allow us to draw any conclusions about the individual user.
You can object to the use of functional and performance cookies at any time by adjusting your cookie settings accordingly.

Cookies requiring consent (type c)
Cookies that are neither strictly necessary (type a) nor functional or performance cookies (type b) will only be used after your consent.
We reserve the right to use information that we have obtained by means of cookies from an anonymous analysis of the usage behavior of visitors to our websites to show you specific advertising for certain of our products on our own websites. We believe that you as a user benefit from this because we display advertising or content that we believe to match your interests based on your surfing behavior and that you are less likely to be shown random advertising or certain content that may be of less interest to you.
Marketing cookies come from external advertising companies (third-party cookies) and are used to collect information about the websites visited by the user in order to create targeted advertising for the user.

The processing of cookies is based on 45c lit. b FMG.

Opt-out for marketing cookies
You can also manage cookies used for online advertising through the tools developed in many countries as part of self-regulatory programs, such as the US-based https://www.aboutads.info/choices/ or the EU-based http://www.youronlinechoices.com/uk/your-ad-choices.

Management and deletion of all cookies
We would like to point out that you can also set your Internet browser to prevent the storage of cookies on your device in general. Each time you will be asked whether you agree to the setting of cookies. Once cookies have been set, you can also delete them at any time. You can find out how all this works in detail in the help function of your browser.

The cookies and third-party requests described above are set by the following services through our website in your device:

Google Analytics 4 (GA4)This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyse the use of websites.

When using Google Analytics 4, so-called "cookies" are used. Cookies are databases that are stored on your device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device and shortened by the last digits, see below) is usually transmitted to a Google server where it is stored and processed. This may also result in the transmission of information to the servers of Google LLC based in the USA and further processing of the information there. GA4 also offers server-side tracking, which enables us to pseudonymize user data on our own server and only then transmit it to Google.

When using Google Analytics 4, the IP address transmitted by your device when using the website is automatically collected and processed only in a pseudonymised manner, so that the information collected cannot be directly related to a person. If we as a company do not carry out server-side pseudonymization, automatic pseudonymization is carried out by shortening the IP address transmitted by Google within Switzerland or member states of the European Union (EU) or by other contracting states of the Agreement on the European Economic Area (EEA) by the last digits.

On our behalf, Google uses this and other information to evaluate your use of the website in order to compile reports on your website activities or services. to compile your usage behaviour and to provide us with other services related to your use of the website and the Internet. In doing so, the IP address transmitted and shortened by your device as part of Google Analytics 4 will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for 2 months and then deleted.

Google Analytics 4 enables us to recognize fingerprints, the so-called "demographic characteristics", of a user via browser fingerprints. This enables us to evaluate cross-device information about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the involvement of third-party information. This makes it possible to determine and differentiate between user groups of the website for the purpose of targeting marketing measures in a target group-optimized manner. However, data collected via the "demographic characteristics" cannot be assigned to a specific person and therefore not to you personally. This data collected via the "demographic characteristics" function is stored for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the device you use for the use of the website, will only take place if you have set the browser to accept cookies. Otherwise, Google Analytics 4 will not be used during your use of the website.

We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.
The provider has signed the standard contractual clauses of the prevailing EU data protection regulations recognized by the Federal Data Protection and Information Commissioner (FDPIC) (https://ec.europa.eu/info/law/law-topic/data-protection/publications/standard-contractual-clauses-controllers-and-processors).

Further legal information on Google Analytics 4 can be found under https://policies.google.com/privacy and https://policies.google.com/technologies/partner-sites https://policies.google.com/technologies/partner-sites .
We remind you that you can refuse cookies. You can deactivate this at any time in your web browser.

Google Ads
Our website uses Google Ads, an online advertising measure that is carried out in cooperation with Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. The purpose is for us as advertisers to navigate visitors to our website by targeting a target group.

Within this online advertising program, we also use Google Conversion Tracking. After clicking on an ad from Google, a cookie is placed for the purpose of conversion tracking. These cookies, small databases, are stored on your device by your web browser. Through the cookie, Google and we recognize that you have clicked on an ad and visited our website

Each Google Ads customer receives a unique cookie that can't be tracked by other Ads customers. Conversion cookies are only used to create conversion statistics for Ads customers who use conversion tracking. These statistics show how many users click on their ads and are redirected to pages with the conversion tracking tag. However, no information is provided that allows users to be personally identified. If you do not wish to participate in tracking, you can object to its use by deactivating the conversion cookie in your browser settings. As a result, you will not be included in the conversion tracking statistics.

The provider has signed the standard contractual clauses of the prevailing EU data protection regulations recognized by the Federal Data Protection and Information Commissioner (FDPIC) (https://ec.europa.eu/info/law/law-topic/data-protection/publications/standard-contractual-clauses-controllers-and-processors).

For more information about Google Ads and Google Conversion Tracking, please refer to Google's privacy policy: https://www.google.de/policies/privacy/.

We remind you that you can refuse cookies. You can deactivate this at any time in your web browser.

Google Tag Manager
We use the Google Tag Manager. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
With the Google tag management solution, you have the option for marketing purposes to manage the handling of website tags through an intuitive user interface. The Tag Manager is solely responsible for monitoring the triggering of markers. With reference to these specific third parties, corresponding explanations are available in the privacy policy. However, this information is not used by the Google Tag Management Platform. If you have set a deactivation of cookies or made other adjustments, these settings will be taken into account for all tracking markers that have been used with the help of the Google Tag Manager, which means that the tool does not make any changes to your cookie settings.

We remind you that you can refuse cookies. You can deactivate this at any time in your web browser.

Hotjar
The Hotjar analysis software is used on this website. The provider is Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta.
By using Hotjar, we are able to analyze user behavior on the website more precisely and to further optimize it. The information collected in this process (mouse pointer movement, clicks, scrolling movement) is transmitted anonymously to Hotjar. Information entered will be made unrecognizable on our website and before the data is transmitted to Hotjar. Hotjar, for its part, uses this information to create reports that are made available to us for analysis and evaluation. In order to be able to analyze users and their use of our website across pages, Hotjar stores a cookie on the user's computer.
We remind you that you can refuse cookies. You can deactivate this at any time in your web browser.
Further information on data protection can be found at https://www.hotjar.com/legal/policies/privacy .

LinkedIn Insight Tag (Pixel)
On this page we use the insight tag (pixel) from LinkedIn. The provision of this service is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn's insight tag provides us with information about visitors to our site. If a user is registered on LinkedIn, we may, among other things, analyze the professional data (such as career level, company size, country, location, industry and job title) of visitors to our site in order to better target the appropriate audiences. In addition, we can use the LinkedIn Insight tag to measure the activities of visitors to our website (conversion tracking). Such so-called conversion tracking can also be carried out across several devices that a user uses. LinkedIn Insight Tag also enables a retargeting function that allows us to place targeted advertising outside the website, whereby, according to LinkedIn, there is no identification of the advertising addressee.

Together with LinkedIn, we are responsible for the operation of the site and thus maintain a so-called "joint responsibility" towards the user. We have concluded a corresponding agreement with LinkedIn in accordance with Art. 33 DSG.

In addition, so-called log files are collected by LinkedIn. This includes, among other things, URL, referrer URL, IP address, device and browser properties and time of access. The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) pseudonymized. LinkedIn deletes IP addresses of LinkedIn members after seven days. The data pseudonymized by this process will then be deleted by LinkedIn within 180 days.

As the website operator, it is not possible for us to assign the data collected in this way to individual persons. LinkedIn also uses the data obtained in this way for its own advertising purposes, and it is likely that the data will be stored on servers in the USA.

Details can be found in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy .
In order to prevent LinkedIn from analyzing user behavior and to object to targeted advertising, you can do so under the following link: https://www.linkedin.com/psettings/guest-controls .
In addition, LinkedIn members have the ability to control the use of their personal information for advertising purposes in the account settings. In order to avoid a link between the data collected by our website and your LinkedIn account, we recommend that you log out of your LinkedIn account before visiting our site.

We remind you that you can refuse cookies. You can deactivate this at any time in your web browser.

The following social networks are integrated on our website:

Instagram
We maintain a page on the Instagram platform, which can be accessed via a link on our website. The provider of the platform is Meta Platforms Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland.

We would like to point out that you use this Instagram page and its functions on your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting or rating).

When you visit our Instagram page, Instagram collects, among other things, your IP address and other information that is available on your PC in the form of cookies. This information is used to provide us, as the operator of the Instagram pages, with statistical information about the use of the Instagram page.

In this context, it is possible that user data may be processed on systems outside Switzerland. Data transfers abroad can be based on the basis of Art. 17 FADP.

What information Instagram receives and how it is used is described in general terms by the provider Meta Platforms in its privacy policy. There you will also find information on how to contact Instagram and how to set up advertisements.

The way in which Instagram uses the data from visits to Instagram pages for its own purposes, the extent to which activities on the Instagram page are assigned to individual users, how long Instagram stores this data and whether data from a visit to the Instagram page is passed on to third parties is not conclusively and clearly stated by Instagram and is not known to us.

When you access an Instagram page, the IP address assigned to your device is transmitted to Instagram. According to Instagram, this IP address is anonymized and deleted after 90 days. Instagram also stores information about its users' end devices (for example, as part of the "login notification" function); If necessary, Instagram is thus able to assign IP addresses to individual users.
If you are currently logged in to Instagram as a user, there is a cookie with your Instagram ID on your device. As a result, Instagram is able to track that you have visited this page and how you have used it. This also applies to all other Instagram pages.

Instagram's privacy policy is available at the following link: https://help.instagram.com/519522125107875.

LinkedIn
We have integrated a link to the LinkedIn portal on our website. The professional network "LinkedIn" is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

We maintain our own company page on LinkedIn. This serves an active and contemporary approach to potential employees in a professional environment. On this page we also share information about our company, and in this way present ourselves to the outside world.

In this context, it is possible that user data may be processed on systems outside Switzerland. Data transfers abroad can be based on the basis of Art. 17 FADP.

For detailed information on the processing and use of data by us and LinkedIn, as well as a contact option and your rights in this regard and setting options for protecting your privacy, please refer to LinkedIn's privacy policy:
https://www.linkedin.com/legal/privacy-policy .

Twitter
Please note that a Twitter component is integrated on our website. Twitter is a multilingual public microblogging service where users can publish and share so-called "tweets". These short messages are accessible to everyone, including people who are not logged in to Twitter. In addition, the tweets are displayed to the so-called "followers" of the respective user, who are other Twitter users who follow the activities of a particular user. Furthermore, Twitter makes it possible to reach a broad audience through hashtags, links and retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

The data you provide while using this service will be processed by Twitter Inc. and may be transferred to countries outside Switzerland and the European Union. This data may include, but is not limited to, your IP address, the application you are using, information about your device (including device ID and application ID), websites viewed, your location and your mobile service provider.

This data is assigned to the data of your Twitter account or your Twitter profile. We have no influence on the type and scope of the data processed by Twitter, the type of processing and use or the disclosure of this data to third parties. Further information can be found in the privacy policy of Twitter https://twitter.com/de/privacy.

You have options to restrict the processing of your data in the general settings of your Twitter account and under the item "Privacy and Security". In addition, on mobile devices, you can prevent Twitter from accessing other apps in the settings. More information on these points is available on the following Twitter support pages: https://support.twitter.com/articles/105576
Please note that you use the Twitter short message service and its functions at your own risk.

Quotation
If you wish to make an enquiry via our website, it is necessary for the conclusion of the contract that you provide your personal data, which we need to process your enquiry. The requested information is mandatory information necessary for the processing of the contract initiation. We process the data you provide to process your request.
If a contract is not concluded, the personal data from your request will be deleted within 90 days of notification of the non-conclusion of the contract.
The basis for this data processing is your consent.

Contact
If you contact us by e-mail or via our contact form, the data you provide (your e-mail address, if applicable, etc.) Your name and telephone number) are stored by us in order to answer your questions. We delete the data arising in this context after the storage is no longer necessary, e.g. when your request has been settled. Otherwise, processing will be restricted if there are legal storage obligations. In the event of a contract being initiated from the contact, we will process the data accordingly as above. The basis for this data processing is your consent.

Duration of processing
We only process your data for as long as it is necessary to fulfil our contract or applicable legal provisions and to maintain our relationship with you. We will inform you about the specific storage period of the data in the context of the respective description of the individual data processing. If you do not find a specific indication of the storage period there, then it is not possible for us to name such a period because it depends on various individual factors (e.g. the term of the contract, assertion of claims, etc.). In these cases, we are guided by the principle of data minimization and proportionality when it comes to the duration of storage.
Business documents are kept for a maximum of 6 and 10 years in accordance with the provisions of the Commercial Code and the Tax Code.
As long as you do not object or If you revoke your consent, we will use your data to maintain and intensify our trusting business relationship for mutual benefit.
If you wish your data to be deleted, we will delete your data immediately, provided that the deletion does not conflict with any legal retention obligations.

Rights of the person concerned

Right
(1) If personal data is processed, you can request information about this and the following information at any time:

(2) You will receive the information necessary for you to be able to assert your rights and for us to ensure transparent data processing. In any case, we will provide you with the following information:
a. Information about us as the responsible body
b. the categories of personal data processed by us;
c. the purpose for which your data is processed by us;
d. the retention period of the personal data or, if this is not possible, the criteria for determining this duration;
e. the available information about the origin of your personal data, unless the data was collected directly from you as the data subject;
f. where applicable, the existence of an automated individual decision and the logic on which the decision is based;
g. if applicable, the recipients or categories of recipients to whom personal data is disclosed, as well as the information pursuant to Article 19 (4) FADP

(3) Personal data about health may be communicated to you as a data subject with your consent by a health professional designated by him.

(4) If we, as the responsible body, have personal data processed by a processor, we are obliged to inform you about this.

(5) We, as the responsible body, must provide you with information free of charge. The Federal Council may provide for exceptions, in particular if the effort is disproportionate.

(6) The information shall normally be provided within 30 days.

Right to surrender or transfer data
(1) As the data subject, you may request us as the responsible body to hand over your personal data, which has been disclosed to you by us, in a common electronic format if:
a. the processing is carried out using automated procedures; and
b. the data are processed with the consent of the data subject or in direct connection with the conclusion or execution of a contract between the controller and the data subject.
(2) As the data subject, you may also request that we, as the responsible body, transfer your personal data to another controller if the requirements under paragraph 1 are met, this is technically feasible and this does not require disproportionate effort.

(3) As the responsible body, we must hand over or transfer the personal data free of charge. The Federal Council may provide for exceptions, in particular if the effort is disproportionate.

Restrictions on the right to access or transfer data
(1) We, as the responsible body, may refuse, restrict or postpone the disclosure or transfer of personal data for the reasons listed in Article 26 (1) and (2) FADP.

Data protection information for applicants

We are pleased that you are interested in us and that you are applying or have applied for a position in our company. In the following, we would like to provide you with information on the processing of your personal data in connection with the application.

Which of your data is processed by us? And for what purposes?

We process the data that you have sent us in connection with your application in order to check your suitability for the position (or, if applicable, other open positions in our company) and to carry out the application process.

What is the legal basis for this?

The processing of data required in connection with the decision on the establishment of an employment relationship is permitted.

How long will the data be stored?

In the event of a rejection, applicants' data will be deleted after 6 months. In the event that you have consented to further storage of your personal data, we will transfer your data to our applicant pool. There, the data will be deleted after two years.
If you have been awarded a position as part of the application process, the data will be transferred from the applicant data system to our personnel information system.

To which recipients will the data be passed on?

Your applicant data will be reviewed by the HR department after receipt of your application. Suitable applications are then forwarded internally to the department heads for the respective open position. Then the further procedure is coordinated. In principle, only those persons in the company have access to your data who need it for the proper course of our application process.

Where is the data processed?

The data is processed exclusively in data centers in Switzerland.

Children
Our offer is basically aimed at adults. Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians.

Validity

If parts or individual formulations of this text do not, no longer or not completely correspond to the applicable legal situation, the remaining parts of the document remain unaffected in their content and validity.